This film is the first major production of CheetahVision, a film production company founded by 50 Cent in 2009. It may be the most mainstream film starring 50 Cent, as it can invite big names such as Bruce Willis and Ryan Phillips to star in it. However, he still plays a criminal in the film. This is a movie about robbery, which is very similar to many of his previous images. The story revolves around a diamond robbery, and the criminals caused a dispute because of the robbery.